So, your hotel wants influencer marketing. Where do you start?

You’ve just left a meeting with the senior team. The GM or owner has been scrolling Instagram and spotted a reel from a competitor – a travel influencer sipping cocktails by their rooftop pool, pulling big numbers.  

And just like that, influencer marketing is now on your to-do list.
“Let’s get more influencers on board. Everyone’s doing it.”

You feel the dread setting in.  You’ve never run a full scale  influencer campaign before. And let’s be honest (your to-do list was already a mile long!)

Sound familiar?
If you’re managing marketing or social media for a hotel, it’s easy to feel unsure where to start. But here’s the thing: influencer marketing isn’t just a trend – it’s one of the most powerful channels to reach today’s travellers.

Done right, it helps you:

• Connect with the audiences who matter most.

• Showcase why guests choose your hotel over the competition.

• Build the kind of social proof that drives bookings.

• Make your hotel memorable for all the right reasons – the place they’ve seen, saved, and can’t wait to experience.

Here’s how to get started (with examples of hotels doing it right).