Not everything happens between the sheets 😉

When you think about influencer marketing in hospitality, the focus usually falls on the obvious: hotel rooms. Think plush duvets, ocean views or rooftop pools shared on Instagram with a swipe-up to book.

Showcase the full experience

Your hotel isn’t just a place to sleep. It’s an experience. And the modern traveller wants to share that experience. Your restaurant, your spa, your cocktail bar, even your rooftop yoga sessions — these are all gold content moments for creators. 

Influencers thrive on lifestyle content, and your non-room offerings are often far more shareable than a standard suite. That Sunday brunch spread? The mixologist who crafts the best Negroli. These are hidden gems waiting to be amplified by creators with engaged, experience-hungry audiences.

From bookings to brunch reservations

Hospitality brands are shifting away from big-budget celebrity campaigns and polished hotel promos. Instead, they’re partnering with creators who bring reach, engagement and — more importantly — authenticity.

The reason is simple. People trust people. Especially those who genuinely experience a brand and share it honestly. That trust is where influence lives, and it’s what drives action — from bookings to brunch reservations.

They’re going to post about it...

If you’re only using influencer marketing to drive overnight stays, you're leaving real value on the table. Here's what you might be overlooking:

Day guests and locals — Influencers can attract non-staying visitors to your restaurants, spas or events.

(Lots) of on-brand content — A well-briefed creator can provide high-quality content you can reuse across channels.

Long-tail value — Creator content often lives on Instagram, social media and beyond  far longer than your last paid ad.

Make your hotel the destination

Influencer marketing isn’t just for selling rooms. It’s a way to bring your full brand experience to life. Whether it’s your brunch menu, signature cocktails or seasonal events, these are the moments guests remember — and share.

At Gifted Social, we help hospitality brands run influencer campaigns that actually work. Whether you're testing your first collab or scaling up with a network of micro-creators, we’d love to chat.

If you're curious about where to start — or how to streamline the chaos of DMs and spreadsheets — we’re here to help.