Soho House has long been a haven for creatives, offering exclusive venues across major cities like London, New York, and Miami. Each location is uniquely designed to provide a home away from home for members, offering spaces to work, socialize, and relax.

After being approached by Soho House’s Head of Memberships and Communications for an introductory session, two things became clear: the Soho House team was overwhelmed with work and keen to increase their efficiency, and were eager to expand into new territories and diversify their offerings in cities without a physical Soho House presence.

With this in mind, they expressed particular interest in utilizing Gifted’s advanced influencer vetting pipeline not only for campaigns through Gifted but also potentially internally to enhance and automate their own membership application process at Soho House. Gifted’s vetting pipeline checks all facets of every applicant influencer, including social profile analysis, ID checks, adverse media research, and background checks, to maintain the quality and safety of the network.

Creating a Unique Influencer Event at Dean Street

During their collaboration discussions, an exciting opportunity arose. Gifted commented that a common sentiment among London-based female influencers was the challenge of connecting with like-minded influencer peers and a forum to discuss important themes such as mental health.

Having recognised a similar theme themselves, Soho House were enthusiastic about the prospect of an event at their iconic Dean Street location, to bring together 20 like-minded female influencers for a roundtable brunch focused on mental health, female empowerment, and navigating the influencer industry. It would feature guest speakers, and offer the influencers attending complimentary gifts from a variety of premium brands, such as Fujifilm.

The Outcome: A Resounding Success

The event was a phenomenal success, exceeding all expectations. The intimate gathering fostered genuine connections among influencers with a combined following of over 8 million. The atmosphere was one of openness and camaraderie, with heartfelt discussions that even brought tears of joy. Attendees expressed immense gratitude for the opportunity to engage in meaningful dialogue and build new friendships.

Conclusion: A Partnership Forged in Innovation and Shared Values

In today's digital landscape, brands are shifting towards authentic engagement over purely traditional advertising. Influencer marketing has become a powerful tool, but the focus is now on building genuine relationships and communities rather than just leveraging follower counts. Events like this are at the forefront of this trend, fostering environments where influencers can connect, collaborate, and create more meaningful content.

If your brand is seeking to enhance operational efficiency, expand into new markets, or build authentic relationships within the influencer community, Gifted is here to help. Our advanced platform and expertise in influencer marketing can be the catalyst for your next success story.