STK, an iconic global restaurant chain renowned for blending high-quality dining with a vibrant nightlife experience, partnered with Gifted Social in the summer of 2024 to promote their Ibiza venue. Their goal was to amplify brand visibility and drive engagement by collaborating with prominent influencers who could showcase the unique allure of their destination.

The Challenge:

STK Ibiza wanted to target larger influencers capable of delivering impactful content to a wide and diverse audience. With a need to highlight their exclusive events and immersive atmosphere, they sought a partnership that could execute seamlessly, from influencer coordination to content creation.

The Solution:

Gifted Social leveraged its vast network of influencers and carefully selected two highly relevant creators to feature STK Ibiza during their visit to the island:

@oharaingrid: Boasting over 33 million followers across Instagram and TikTok, Ingrid’s luxurious yet comedic content resonates deeply with her audience. Her ability to spotlight iconic venues and pair this with viral storytelling made her an ideal choice for STK’s glamorous Ibiza setting.

@ro.m.a.n.i: A musician and reality TV star with over 300,000 followers, Romani had recently gained recognition as the lead in HBO’s hit series, Beleza Fatal. His involvement brought a Hollywood flair to the collaboration, broadening STK Ibiza’s appeal to an entertainment-savvy audience.

Gifted Social orchestrated a curated experience for Ingrid and Romani, ensuring their visit to STK Ibiza was seamlessly integrated into their larger trip. This included:

Strategic Planning: The influencers arrived at STK after an exclusive yacht excursion, perfectly aligning with the venue’s luxury appeal.

Event Coordination: Both influencers attended one of STK’s signature evening events, allowing them to authentically capture the venue’s buzzing nightlife.

Content Creation: Ingrid showcased STK’s unique features, from its geometric decor to its high-energy vibe, through engaging posts and Stories. Romani’s content offered a behind-the-scenes look at his evening, blending his personal brand with STK’s glamorous setting.

The Results:

The content created by Ingrid and Romani generated thousands of impressions across platforms, significantly boosting STK Ibiza’s online visibility.

STK Ibiza experienced a noticeable uptick in engagement on their social channels following the campaign.

Both influencers’ authentic enjoyment of the venue resonated with their audiences, creating a genuine connection to the STK brand.

Through Gifted Social’s strategic planning and exceptional influencer coordination, STK Ibiza successfully elevated its brand presence among new and existing audiences. This collaboration is a testament to the power of tailored influencer marketing in driving meaningful engagement for hospitality brands.