When the iconic Strand Palace Hotel, nestled on London’s renowned Strand road, completed an extensive refurbishment, they faced a pivotal question: How could they effectively showcase their premium offering to a modern audience? Recognizing the transformative power of influencer marketing, they turned to Gifted to help amplify their reach and engagement.

Strand Palace had previously enjoyed positive results from organic influencer collaborations through Instagram. However, as the volume of inbound collaboration requests grew, selecting influencers to collaborate with that were a good match and managing those collaborations in real-time became increasingly challenging. They needed a solution that could scale their influencer marketing efforts efficiently and affordably without compromising on quality.

Upon approaching Gifted, Strand Palace was immediately impressed by the platform’s capabilities. The flexibility to create multiple collab briefs allowed them to tailor campaigns to different offerings, such as their luxurious afternoon tea experience. Instantaneous reporting provided real-time insights into campaign performance, enabling the team to make data-driven decisions. Moreover, Gifted’s advanced vetting process ensured that all influencer partnerships were safe and aligned with brand values.

Strand Palace engaged with over 85 influencers through Gifted, boasting a combined following of 44.9 million and an average engagement rate of around 2%. The majority were millennial female influencers based in London, including popular family and couple influencers who embodied the hotel’s target demographic. This strategic selection ensured that the content produced resonated with potential guests seeking sophisticated and authentic London experiences.

One of the most popular collab briefs was the Theatre Afternoon Tea. Influencers were invited to indulge in a complimentary, luxurious afternoon tea while enjoying an award winning show. This unique offering seamlessly blended cultural enrichment with culinary delight, highlighting the hotel’s commitment to providing exceptional experiences.

The influencer campaign yielded remarkable results:

Content Creation: Over 60 high-quality pieces of content were produced, showcasing the hotel’s offerings in an authentic and engaging manner.

Audience Reach: The content achieved well over 400,000 engagements and an exposure of 161,000, significantly amplifying the hotel’s visibility.

Audience Interaction: Fans actively engaged in the comments, expressing enthusiasm and intent to visit Strand Palace themselves.

Buoyed by the success of the initial campaigns, Strand Palace continues to utilize Gifted for ongoing collaborations. The partnership exemplifies how continuous engagement and strategic marketing can sustain brand interest and drive growth.