Wiki-Woo, an iconic hotel in Ibiza, approached Gifted to create a major buzz for the launch of Ibiza’s summer season. Nestled in the heart of Sunset Strip, San Antonio, Wiki-Woo is renowned for its retro-inspired, art-deco aesthetic, quirky furnishings, and neon hues. Every corner of the hotel offers a photo-worthy opportunity, making it an influencer’s paradise.

Beyond its eye-catching design, Wiki-Woo boasts a vibrant social scene, exceptional dining, creative cocktails, and poolside DJs, blending a lively atmosphere with a laid-back beach club vibe. For the 2024 summer season, Wiki-Woo wanted to stand out in Ibiza’s competitive hospitality market and set the tone with impactful exposure.

The Challenge

Wiki-Woo had a specific goal: to reach a massive audience through influencers who could drive significant engagement across multiple platforms. They sought to leverage influencers who not only had a strong following but also embodied the energetic and community-driven spirit of Wiki-Woo.

The Gifted Solution

Through Gifted, Wiki-Woo gained access to a curated selection of influencers perfectly aligned with their vision. Gifted’s unique opt-in approach allowed Wiki-Woo to connect with influencers who were genuinely interested in their brand.

Gifted’s Collab Briefs set clear expectations for the partnership, ensuring that deliverables were mutually understood and achievable. By combining its discovery feature with its analytics tools, Gifted provided Wiki-Woo with a seamless experience from influencer selection to performance reporting.

The Campaign

To amplify Wiki-Woo’s launch, Gifted facilitated collaborations with influencers who matched their brand ethos and audience goals. These included:

@oharaingrid: With over 33 million followers across Instagram and TikTok, Ingrid captivated audiences with her luxurious yet humorous content. Her posts highlighted the unique features of Wiki-Woo, from the geometric poolside patterns to its buzzing nightlife, driving massive engagement.

@romani: A musician and reality TV star, Romani had recently been cast as a lead in HBO’s Beleza Fatal. With over 300K followers, his collaboration opened access to his Hollywood audience.

Chris Board: An NFL linebacker for the Baltimore Ravens, Chris brought a unique angle to the campaign. His presence showcased Wiki-Woo as a destination appealing not only to influencers but also to high-profile athletes and their followers.

The Results

The collaboration generated hundreds of thousands of views across social platforms, creating substantial buzz for Wiki-Woo ahead of Ibiza’s summer season. The influencers’ diverse audiences allowed Wiki-Woo to reach multiple demographics, blending luxury travel enthusiasts, pop culture fans, and sports followers.

Wiki-Woo was thrilled with the exposure and the flawless execution provided by Gifted. By working with influencers who genuinely connected with the brand, Wiki-Woo achieved authentic and impactful promotion.