When Anastasia Beverly Hills (ABH), a leading name in the beauty industry known for its innovative brow and makeup products, planned to launch its new lash line at Sephora, they faced a significant challenge. The market was saturated with lash products, and standing out required a campaign that was not only eye-catching but also deeply resonant with their target audience. They needed a strategy that could amplify their brand awareness and generate genuine excitement among beauty enthusiasts.

The Challenge: Finding the Perfect Influencers

ABH wanted to collaborate with female influencers who embodied a specific style of lashes—think dramatic volume, length, and a flair that matched the brand's bold aesthetics. Traditional influencer marketing platforms fell short, offering only basic filters like follower count, engagement rates, and broad audience demographics. This made the search for the ideal influencers time-consuming and inefficient.

Building a Global Campaign with Precision

ABH collaborated with some of the largest influencers in the Americas for the campaign, boasting a combined following of over 100 million. Gifted AI filters enable brands like ABH to swiftly identify influencers who not only had the desired lash style but also aligned with the right ethos and target audience. Gifted's sophisticated algorithms analyze visual content, engagement patterns, and even the nuanced preferences of each influencer's followers.

Recognising the rising trend of beauty influencers in Europe, particularly in the Netherlands, ABH also brought on board @nienkehelthuis, a rapidly emerging star known for her unique lash looks and strong connection with her audience. This strategic inclusion helped ABH tap into new markets and expand their global reach.

The Result: A Record-Breaking Success

The campaign exceeded all expectations, becoming one of ABH's most successful launches to date. It garnered over 16 million impressions and 11 million content views. The posts received nearly 1 million likes and 15,000 comments, reflecting an unprecedented level of engagement for a product launch of this nature.

Beyond the numbers, the campaign created a buzz that translated into tangible excitement and increased foot traffic to Sephora stores. Customers were eager to experience the new lash line that their favourite influencers were raving about.

Conclusion: Crafting Success Stories Together

These results showcase the power of combining innovative technology with strategic influencer collaborations. For brands looking to elevate their marketing efforts and create meaningful connections with their audience, Gifted offers the tools and expertise to turn ambitious goals into remarkable success stories.

Ready to Write Your Own Success Story?

If you're seeking to amplify your brand's presence and engage with your target audience on a deeper level, let Gifted be the catalyst for your next big campaign. Together, we can craft a narrative that not only captures attention but also inspires action.