“I just wanna say again guys, you went above and beyond. Couldn’t have done it without you, thank you” - Ahmed, Jiddo Co-Founder

When Ahmed, an award-winning bodybuilder and actor known for his roles in popular shows like The Boys and Jack Reacher, decided to launch his new venture, Jiddo, he faced a unique challenge. Aiming to introduce high-quality Arabic teas to Canada—a nation where 72% of the population drinks coffee daily, averaging 2.7 cups per day—Ahmed knew he needed a powerful strategy to make a significant impact.

The Challenge: Brewing Change in a Coffee-Dominated Culture

Canada's coffee culture is deeply ingrained, with coffee shops on almost every corner and a strong preference among consumers. Ahmed's vision with Jiddo was to offer an alternative: authentic Arabic teas with strong flavor that captivated the senses. Targeting millennials, who are known for their openness to new experiences and influences, he recognized that traditional marketing methods might not suffice. Influencer marketing emerged as the ideal avenue to reach this demographic effectively.

Ahmed first heard about Gifted through fellow actors, who had used the platform to schedule collaborations with hotels while traveling internationally. Intrigued to learn more, Ahmed reached out to explore how Gifted could assist in making his ambitious vision a reality.

Strategizing the Launch with Gifted

During an initial consultation, Gifted's team delved deep into Jiddo's goals and challenges. Together, they devised a two-pronged approach:

Platform Experience

Ahmed commented that the Gifted platform made managing the event so much simpler then previous events he had organized, due to the streamlined communications system and also the centralized event information within the Gifted Profile. He also commented that it gave him peace of mind that he was able to have full transparency of the actual statuses of influencer’s attendance, opposed to the ‘wait and see’ approach he had experienced with agencies previously.

On the run up to the event date, another consideration outlined by Jiddo was relating to the potential of attendee cancellations. The Gifted Team explained however that the platform had been built to regularly check-in with influencers as the date of a collaboration approached, and upon Gifted’s AI determining that an influencer was at risk of being a potential ‘no show’, the system would automatically re-promote the collab opportunity to the thousands of other eager influencers in the Gifted Network, and reallocate a replacement influencer that matched the brand’s predefined preferences ahead of the collab date.

Crafting an Unforgettable Influencer Experience

After discussing different venue options for the event, it was decided that Jiddo wanted to launch at one of the most iconic venues in Toronto 'Space on King', which was regularly used by brands such as L’Oreal & Samsung for their launches. Once this was booked for the 29th August, the pressure was on to ensure that the launch party lived up to the prestige of the venue.

One of the key priorities for Jiddo was ensuring that attendees didn’t simply arrive, and then leave shortly after. Therefore to cater to the influencer-only nature of the event, and encourage high quality promotional asset production, Gifted put together a variety of photo opportunities in the venue that integrated with the Jiddo brand, products and theme.

The Outcome: A Launch Steeped in Success

The event surpassed all expectations. Over 60 influencers attended as planned, collectively boasting over 7 million followers. The content generated from the event achieved over 400,000 views, with strong audience engagement and clear indications of purchase intent. The influencers' authentic enthusiasm for Jiddo's teas resonated with their followers, introducing the brand to a receptive millennial audience as planned.